Privacy Policy

Last updated: 28 May 2026

This website is operated by [legal business name], trading as CitedFirst.

• Website: https://citedfirst.co.uk
• Email: [business email address]
• Phone: [phone number, if used]
• Business address: [business address or registered office, if applicable]

1. Who we are

CitedFirst provides SEO, Local SEO, Google Business Profile optimisation, GEO, AI visibility, AI-ready website design and related visibility services for local and service-area businesses.

For the purposes of data protection law, [legal business name] is the data controller for personal information collected through this website and through our business enquiries.

2. Personal information we collect

We may collect personal information when you:

• submit a contact form;
• request a Free Visibility Plan;
• email us;
• call us;
• book or discuss a service;
• use our website;
• interact with our cookie banner or analytics tools.

The information we collect may include:

• your name;
• business name;
• email address;
• phone number;
• website URL;
• business location or service area;
• details about your SEO, local visibility, Google Business Profile, website or AI visibility needs;
• messages or files you send to us;
• technical information such as IP address, browser type, device type and pages visited, where cookies or analytics are used.

3. How we use your information

We use personal information to:

• respond to enquiries;
• provide a Free Visibility Plan or visibility review;
• understand your business visibility needs;
• prepare proposals, quotes or recommendations;
• provide SEO, GEO, Local SEO, Google Business Profile optimisation, AI visibility or website services;
• manage client relationships;
• send service-related messages;
• improve our website and services;
• maintain website security;
• comply with legal, tax and accounting obligations.

4. Lawful bases for using personal information

We only use personal information when we have a lawful basis to do so. Depending on the situation, we may rely on:

Contract

Where we need to process information to provide a quote, prepare a proposal, deliver services or manage a client relationship.

Legitimate interests

Where we have a business reason to respond to enquiries, improve our services, protect our website, manage business communications or understand how our website is used, provided your rights do not override those interests.

Consent

Where you agree to non-essential cookies, analytics cookies or certain marketing communications.

Legal obligation

Where we need to keep records for accounting, tax, legal or regulatory reasons.

5. Contact forms and Free Visibility Plan requests

When you submit a contact form or request a Free Visibility Plan, we use the information you provide to respond to your request and understand what support may be relevant.

Submitting a form does not create a client relationship unless we separately agree to provide services.

6. Cookies and analytics

This website uses cookies and similar technologies. Some cookies are necessary for the website to work properly. Other cookies, such as analytics or marketing cookies, are only used where required consent has been given.

We use a cookie consent tool to let visitors accept, reject or manage non-essential cookies.

Cookies may be used to:

• keep the website secure;
• remember cookie preferences;
• understand how visitors use the website;
• improve website performance;
• support future marketing or analytics activity.

You can change your cookie preferences using the cookie settings button on the website.

7. Services and third-party platforms

To operate this website and provide services, we may use trusted third-party platforms. These may include:

• website hosting providers;
• WordPress and website plugins;
• form tools such as WPForms;
• cookie consent tools such as CookieYes;
• analytics tools such as Google Analytics or Microsoft Clarity, if added;
• email and business communication tools;
• SEO, reporting, website audit and visibility analysis tools;
• payment, accounting or invoicing systems, if used.

These providers may process personal information on our behalf or as independent controllers, depending on the service.

8. Sharing your information

We do not sell personal information.

We may share personal information with:

• service providers who help us operate the website or deliver services;
• professional advisers such as accountants or legal advisers;
• regulators or authorities where required by law;
• platforms needed to deliver agreed SEO, website, analytics or visibility work.

We only share information where necessary and appropriate.

9. International transfers

Some tools or platforms we use may process data outside the UK. Where this happens, we aim to use providers that apply appropriate safeguards for international data transfers.

10. How long we keep personal information

We keep personal information only for as long as necessary.

Typical retention periods may include:

• enquiry information: up to 24 months after last contact;
• client and project records: up to 6 years for legal, tax and accounting purposes;
• analytics data: according to the retention settings of the analytics platform used;
• cookie consent records: according to the settings of the cookie consent tool.

We may keep information longer if needed to resolve disputes, comply with legal obligations or protect our business interests.

11. Your data protection rights

Depending on the circumstances, you may have rights to:

• access the personal information we hold about you;
• ask us to correct inaccurate information;
• ask us to delete information;
• object to certain processing;
• restrict how we use your information;
• ask for a copy of your information in a portable format;
• withdraw consent where processing is based on consent.

To exercise your rights, contact us at [business email address].

12. Marketing communications

We will only send marketing emails where we have a lawful basis to do so. You can unsubscribe or ask us to stop sending marketing messages at any time.

Service-related emails, such as project updates, proposals, invoices or important business communications, are not marketing emails.

13. Security

We take reasonable steps to protect personal information from loss, misuse, unauthorised access, disclosure or alteration.

No website or online transmission is completely secure, so we cannot guarantee absolute security.

14. Links to other websites

This website may link to third-party websites, including Google, Schema.org, social platforms or other resources. We are not responsible for the privacy practices or content of external websites.

15. Complaints

If you have concerns about how we use your personal information, please contact us first so we can try to resolve the issue.

You also have the right to complain to the UK Information Commissioner’s Office.

ICO website: https://ico.org.uk

16. Changes to this Privacy Policy

We may update this Privacy Policy from time to time. The latest version will be published on this page with an updated date.